Welcome To StartIT4.0
Bigger & Bolder.
ChoiceLab helps research agencies, consultants, and lean insights teams deliver advanced analytics with confidence. From conjoint and TURF to segmentation, pricing, and simulators — we give you the quant edge that wins pitches and powers better decisions.
Welcome To StartIT4.0 Bigger & Bolder.
ChoiceLab helps research agencies, consultants, and lean insights teams deliver advanced analytics with confidence. From conjoint and TURF to segmentation, pricing, and simulators — we give you the quant edge that wins pitches and powers better decisions.
What We Do
ChoiceLab is a specialized analytics partner built for research agencies, independents, and qualitative shops. We provide the advanced quant and programming capabilities to help you compete.
Our promise
We’re fast, rigorous, and collaborative — giving you the credibility and firepower to pitch, win, and deliver with confidence.
Capabilities
Conjoint Analysis & Virtual Shelf Tests
Simulate real choices → see predicted share shifts.
We design and run advanced conjoint and discrete choice studies, including virtual shelf tests that simulate real purchase decisions. Our models (HB, latent class, CBC) reveal the trade-offs people actually make — and deliver simulators clients can “play with” to test pricing, features, and product mix.
MaxDiff (Best-Worst Scaling)
Turn long lists into clear, actionable priorities.
When you need to prioritize features, benefits, or messages, MaxDiff provides clean, actionable rankings. We handle design, estimation, and subgroup analysis, turning long lists into clear, client-ready hierarchies.
TURF Analysis (Traditional & Choice-Based)
Optimize combinations for maximum reach.
We help clients see how combinations of products, messages, or media maximize reach. Beyond traditional TURF, we build choice-based TURF models for menus, portfolios, and innovation pipelines — giving agencies interactive tools to show coverage tradeoffs.
Consumer & Market Segmentation
Reveal distinct segments → build compelling personas.
From clusters to latent class models, we uncover distinct customer segments and translate them into clear, compelling personas. We make segmentation practical — not just statistical — by connecting profiles to strategies and messaging.
Key Driver Analysis & Positioning Models
Find the levers → position for growth.
We identify what truly drives choice, satisfaction, and loyalty. Using regression, Shapley values, and proximity modeling, we show not just the “drivers,” but how to optimally position offerings in the competitive landscape.
Pricing Studies
Set guardrails and find the sweet spot.
From Van Westendorp and Gabor-Granger to advanced conjoint-based elasticity, we design pricing studies that give clients confidence. We deliver guardrails, optimal price points, and revenue impact scenarios — packaged in easy-to-digest visuals.
Data Integration
Merge survey + client data for deeper insights.
We combine survey data with client POS, loyalty, and CRM files to unlock deeper insights. Our integration work ensures agencies can answer harder questions, with cleaner data and more robust models.
Automation & Visualization
Automated tabs, dashboards, and pitch-ready decks.
We automate tabulations, dashboards, and reporting so your teams can focus on insight, not Excel. Deliverables include Power BI/Tableau dashboards, interactive simulators, and polished, pitch-ready slides branded to your agency.
Conjoint Analysis & Virtual Shelf Tests
Simulate real choices → see predicted share shifts. We design and run advanced conjoint and discrete choice studies, including virtual shelf tests that simulate real purchase decisions. Our models (HB, latent class, CBC) reveal the trade-offs people actually make — and deliver simulators clients can “play with” to test pricing, features, and product mix.
MaxDiff (Best-Worst Scaling)
Turn long lists into clear, actionable priorities. When you need to prioritize features, benefits, or messages, MaxDiff provides clean, actionable rankings. We handle design, estimation, and subgroup analysis, turning long lists into clear, client-ready hierarchies.
TURF Analysis (Traditional & Choice-Based)
Optimize combinations for maximum reach. We help clients see how combinations of products, messages, or media maximize reach. Beyond traditional TURF, we build choice-based TURF models for menus, portfolios, and innovation pipelines — giving agencies interactive tools to show coverage tradeoffs.
Consumer & Market Segmentation
Reveal distinct segments → build compelling personas. From clusters to latent class models, we uncover distinct customer segments and translate them into clear, compelling personas. We make segmentation practical — not just statistical — by connecting profiles to strategies and messaging.
Key Driver Analysis & Positioning Models
Find the levers → position for growth. We identify what truly drives choice, satisfaction, and loyalty. Using regression, Shapley values, and proximity modeling, we show not just the “drivers,” but how to optimally position offerings in the competitive landscape.
Pricing Studies
Set guardrails and find the sweet spot. From Van Westendorp and Gabor-Granger to advanced conjoint-based elasticity, we design pricing studies that give clients confidence. We deliver guardrails, optimal price points, and revenue impact scenarios — packaged in easy-to-digest visuals.
Data Integration
Merge survey + client data for deeper insights. We combine survey data with client POS, loyalty, and CRM files to unlock deeper insights. Our integration work ensures agencies can answer harder questions, with cleaner data and more robust models.
Automation & Visualization
Automated tabs, dashboards, and pitch-ready decks. We automate tabulations, dashboards, and reporting so your teams can focus on insight, not Excel. Deliverables include Power BI/Tableau dashboards, interactive simulators, and polished, pitch-ready slides branded to your agency.
Who We Work With
We support the people on the front lines of research and marketing — those who need advanced analytics but don’t want the burden of building internal quant teams.
Independent consultants & qualitative researchers
Independent consultants & qualitative researchers
Small and midsize research agencies
Compete with larger full-service firms.
Ad & marketing agencies
Add data-backed credibility to strategy and creative.
Fractional CMOs & insights leaders
Flex capacity when needed, without adding headcount.
Why ChoiceLab
Faster turnarounds
deliver complex analytics at pitch or project speed.
Deeper expertise
advanced methods with clean, client-ready outputs.
Trusted partner
collaborative, confidential, and secure.
Bigger wins
help your team win scopes and deliver results that stick.